This is the general release poster for 'The Lego Movie'. This again uses exactly the same fonts, images and text as the DVD release. This would show that the distributers wanted to create a progressive branding image.
This poster above would potentially be found in restaurants as those things that go on the tray or even in billboards mounted on walls. This poster would be distributed as ABOVE THE LINE advertisement meaning they would have to pay for it to be implemented.
The posters above show that from the beginning they were marketing the film in a way which introduces the characters before an audience has even sat down to watch it. This includes featuring stars names such as 'Morgan Freeman'. Using big stars instantly promotes your film to the top so it is evident it is worth the investment.
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