Lego Movie Cover Art

 The Lego film had a variety of cover arts for different platforms. This may be due to marketing various different versions of the film to different audiences.

The first cover art is the standard DVD release, coming out June the 17th 2014 in the UK. This includes images, text and graphics. The majority of the cover is images suggesting it is marketed towards a child based market.

The 3D cover was more simplistic potentially meaning it is marketed towards adults who want to view it with their child, due to its technological advancement and understanding when viewing it.

The movie had a high level games console spin-off which features a hugely edited cover. This is strange as the creators should want it to identify with the movie. Despite this they used the same logo as the movie, meaning people who had potentially watched the film could identify with the game.

This is the disc which would come with the DVD, for obvious reasons it relates to DVD cover potentially to give consistency to the brand.