- Other Social Media
- Word of Mouth
- Partnership with Lego (Creating Sets)
- Interviews
- Magazine Covers
Above
- Buses
- Billboards
- Website (major piece of marketing)
Friday, 13 March 2015
Below/Above The Line
Below
Quick Facts
Warner Bros - Saturation release in UK opening first weekend of half term with previews 7, 8 Feb to build buzz
IMDB user rating 8.2
Rotten Tomatoes rating 96%
Budget: $60,000,000 (estimated)
Opening Weekend: $69,050,279 (USA) (7 February 2014)
Gross (so far): $253,106,875 (USA)(2 May 2014) in UK £33 million (almost how much it cost made in UK alone)
And don't forget its solid marketing campaign:
https://econsultancy.com/blog/63745-the-lego-movie-s-solid-social-marketing-strategy#i.ttthyl1674fl3s
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